THAW

/graphic design/ /packaging/ /branding/
packaging design class project | 2017 - 14 weeks 






/creating a visual identity and packaging design for ’Thaw,’ a branded ice-cream brand aiming to raise awareness of our impact on the arctic ecosystem./














/inviting interaction and topic to discuss through
the process of unpacking and eating ice-cream./






/thaw sketches

slide for more sketches  →



/brand identity

the relationship of the chilliness of the artic and ice-cream, creating a wordmark by flippin the A letter and adding a curve to symbolize an ice-cream cone.






/color




/graphic




/dieline samples



slide to see more dieline  →





︎  #savetheartic /click for more/

(thaw campaign)










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