Nice to meet you! I’m Proud Pitchamon Karnchanapimolkul. Proud, in Thai, means sparkling and glittery. This speaks to me as a designer, as I am drawn to the visual aesthetics of design.

I believe a product should not only be functional but should express its own character, a personality. I use color and form, as well as graphic and illustrative elements to express the story and generate desire. An object is more than just an object, it’s a feeling, it’s an interaction, an identity, an emotionally enhanced experience.