![](https://freight.cargo.site/t/original/i/14b8694fb6cee0b1179d6c803d5802eb19fa5ccbd841a74b71f52ab2607f8d15/thedesignedspace-02.jpg)
pop-up store / brand design for Fjällräven
/a pop-up store to promote the brand: offering fjallraven wilderness starter kit, locating near the National Park’s Visitor Center.
visual communication class project | 2018 - 3 weeks
/quick research/ /concept development/ /branding/ /illustration/
/a pop-up store to promote the brand: offering fjallraven wilderness starter kit, locating near the National Park’s Visitor Center.
visual communication class project | 2018 - 3 weeks
/quick research/ /concept development/ /branding/ /illustration/
/Fjällräven mission
“insipiring the world to walk with nature” / inspiring more people to spend time in nature
/Fjällräven products help you feel secure and at home in the outdoors, being with you on your most memorable journeys and adventures.
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the pop-up shop offers fjallraven wilderness starter kit including first aid essential
and sample products from the brand (a better understanding of the brand)
/brand identity & package
![](https://freight.cargo.site/t/original/i/0919e73887d91f10d6beb8f6a9ba512ee9a60cc74380451f686893ff8dacb6db/fjallravenprd-06.jpg)
![](https://freight.cargo.site/t/original/i/980d56ac218a9cf3e4eddb5a42dab2fcde6a75bdfe8a18b549f51b2b0aed81c1/fjallravenprd-07.jpg)
/studying the brand
![](https://freight.cargo.site/t/original/i/17ebf90b5f42eac4a896939b5982f7a671f53e2e7937a127b2600f59cd62304c/Fjallraven_timeline-02.jpg)
![](https://freight.cargo.site/t/original/i/cf13fe945bb978465d0206396883e381396c834c57d08e5d83d55b8c8c357ed1/Fjallraven_timeline-03.jpg)
![](https://freight.cargo.site/t/original/i/c3136b5c61e63b01bce3439826db182185908ad53db2c34cd7e9986e87be0406/Fjallraven_timeline-04.jpg)
![](https://freight.cargo.site/t/original/i/ce4b3407c232b34bfea3569eef79fb654ff1160e5a2b7e997aafc39c2d4b5640/Fjallraven_timeline-05.jpg)
![](https://freight.cargo.site/t/original/i/1e02b684d9bfbdcb976c6a05d8575db40c61911d2dfa4981f64c7e9db33d58b0/Fjallraven_timeline-06.jpg)
![](https://freight.cargo.site/t/original/i/893250be50ef755d0b336ff05ecdb21ac11bcd8af8c5556a84de3785ef2d41a0/Fjallraven_timeline-07.jpg)
![](https://freight.cargo.site/t/original/i/8336d90999be829a4cd3a906755316b4f02208b4436959db38d039f5495366dc/Fjallraven_timeline-08.jpg)
more to extracting colors and key component of the brand →
/different ways to experience adventure
(ideation)![](https://freight.cargo.site/t/original/i/cece09b11f6ca43e81df765dc73302f688ced3fdc57e5db2c96085e40ed0ece2/fjallravenexploration-03.jpg)
/rebuild
(refining design)![](https://freight.cargo.site/t/original/i/31c25e787d4ffc13202c2c35370be984e695df3e61052712c4677a067e48b7ca/fjallravenexploration-04.jpg)
![](https://freight.cargo.site/t/original/i/c3c739564bde2b1aa0c8b79421f3bd001c2db215426ae7f3579cff8d586a15f4/fjallravenprd-08.jpg)