pop-up store / brand design for Fjällräven
/a pop-up store to promote the brand: offering fjallraven wilderness starter kit, locating near the National Park’s Visitor Center.
visual communication class project | 2018 - 3 weeks
/quick research/ /concept development/ /branding/ /illustration/
/a pop-up store to promote the brand: offering fjallraven wilderness starter kit, locating near the National Park’s Visitor Center.
visual communication class project | 2018 - 3 weeks
/quick research/ /concept development/ /branding/ /illustration/
/Fjällräven mission
“insipiring the world to walk with nature” / inspiring more people to spend time in nature
/Fjällräven products help you feel secure and at home in the outdoors, being with you on your most memorable journeys and adventures.
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the pop-up shop offers fjallraven wilderness starter kit including first aid essential
and sample products from the brand (a better understanding of the brand)
/brand identity & package
/studying the brand
more to extracting colors and key component of the brand →
/different ways to experience adventure
(ideation)
/rebuild
(refining design)
